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Hoodlouse: Abiola 'Musiq Man' Otusanya Interview

19.03.2011

Nigeria, kick off your sandals, grab yourself some of that stuff you call ‘mineral’ and take a few minutes out of your day to listen to your boy abroad, Abiola ‘Musiq Man’ Otusanya. You can’t be late for this one!

Based in Brighton, Nigerian born producer/singer Mr Otusanya is the first U.K based artist to be included in one of our Hoodlouse features. So if you’re based in the U.K and are thinking about sending music this way, the standard has now been set.

Abiola’s versatility and enthusiasm for a variety of genres is what caught our attention first and foremost. You only have to check the tracks within this feature to see that  his work covers area of Hip-Hop, Reggae and RnB but still managing to retain that level of soulfulness. Nothing feels over-produced or forced. The creative freedom in his music is arguably what makes it so listenable.

We’re also proud to support any artist who keeps things fresh by experimenting with new sounds and crossing genres (and nationalities!) in a constructive way. Just check the following track ‘Life‘ to hear exactly what we’re referring to.

[soundcloud url=”http://api.soundcloud.com/tracks/7546073″ params=”show_comments=false&auto_play=false&color=330000″ width=”100%” height=”81″ ]

The last lines of Nigeria’s national anthem read, ‘To build a nation where peace and justice shall reign.’ Well, Abiola is bringing the peace, so do him some justice and check the interview below!

INTERVIEW

WTBD: What’s your first musical memory? Who in Nigeria did you grow up listening to?

AO: My first musical memory was me actually seeing a keyboard for the first time and playing about with it. While growing up I listened to Fela Kuti, Billy Ocean, Michael Jackson, Marvin Gaye, Sade, King Sunny Ade, Orlando Owoh and gospel music.

WTBD: Was it during your time in Nigeria that you decided that being involved in music is what you wanted to do? Or did that come later in your life?

AO: Growing up as a kid in Nigeria I was very inspired to do a lot of things. Music was one of them, but I wasn’t too keen on it at that time because I had to study other things as well in school. I was the main keyboardist for my church and I think that helped me a lot developing my skills mentally and physically. I wanted to be an engineer as well, so I juggled between both, but music as always been a big part of me and in 2006 I decided I wanted to spend more time making music because of my love for it.

WTBD: England and Nigeria are worlds apart socially and economically. What was the hardest thing that you had to adapt to when moving to England?

AO: I was fairly young when I moved to England so adapting to things weren’t that hard for me, but I struggled coping with the weather lol!

WTBD: What was the first instrument you learned to play? Did teach yourself or have a mentor or someone you looked up to, to drive you on?

AO: The first instrument I picked up was an African drum, and then I moved to a Drum Kit and then started learning the keyboard with the help of my cousin (Emmanuel Odu) who was a contemporary gospel keyboardist at that time for his church. I later developed my skills on the keyboard with the help of another teacher (Jide Olushina) who was the choir master and an organist of an Anglican church. In 2002 I started learning how to read music scores and play classical music with the help of a choir master and a pianist of a catholic church (Adrian Boynton) and now I’ve picked up more instruments like the bass and the Saxophone (teaching myself. I also sang in the choirs of most of the churches I attended while growing up, which helped to develop my singing.

Abiola Otusanya

WTBD: At what point did you get into producing and start concentrating on that aspect of music?

AO: In 2006 I decided producing music would definitely be what I would enjoy doing because I knew I had the love and passion for it, plus I play instruments, so I researched various music making programmes and taught myself how to use these programs . I started off using Reason but I realised that it was limited due to the fact that you can’t sequence audio files (didn’t allow me to record live instruments) so I later got introduced to Pro-Tools by a very good friend named Wesu Wallace and that’s when it all kicked off. My creative thoughts and process developed drastically and I could make music the way I wanted.

[soundcloud url=”http://api.soundcloud.com/tracks/6469198″ params=”show_comments=false&auto_play=false&color=330000″ width=”100%” height=”81″ ]

WTBD: A lot of producers start out by replicating the work of their favourite producers before going on to develop their own style. Did this happen the same way with you? Whose productions really inspired you?

AO: To be honest I tried not to replicate other peoples work at first but I did listen to the way they produce in terms of sounds and quality of the music because this is a very important aspect of music production, which not so many upcoming producers think about. In my teenage years, I listened to a lot of Hip-Hop/Jazz//Soul/RnB and Gospel. I studied well known producers/composers like Dr Dre, Scott Storch, J Dilla, Babyface, DarkChild, Teddy Riley, D’Angelo, Raphael Saadiq, Amp Fiddler, Kirk Franklin, R.Kelly, Robert Glasper and then later covered some of the artists I like just to show appreciation for their music and to illustrate my own interpretation of their work. I always like to create something unique, since the ideas come from my mind and soul, I treat it with delicacy and they always say there’s nothing new under the sun it’s the way you do it that matters.

WTBD: We can tell you like your samples, what’s your favourite use of a sample in a song?

AO: Yeah sampling is beautiful when done properly, sometimes I think people don’t really understand the art that well because there is a big difference between sampling a song and nicking a loop and just putting drums over it. One of my favourite samples in a song would have to be Erick Sermon’s ‘Just Like Music’ where he used Marvin Gaye’s vocals ‘ooohhh looordy’, that’s genius, but I have loads of favourites.

WTBD: You’ve worked with a variety of singers and rappers from around the world. Who have you been most impressed by so far?

AO: I am quite impressed with all the artists I’ve worked with so far because they all have different concepts and ideas to add to my creations and that’s what I tend to look for in an artist.  There are two tracks I’ve done, which I’ve been very impressed with the vocal clarity and strength. One is ‘Another Late Night’ (Sophie Paul) and the second is ‘We Coming Around’ (Carolyn Mcgoldrick) the latter will be released with the compilation I’m currently working on.Abiola Otusanya Keys

WTBD: What’s the best and worst thing about using the Internet to make connections with other artists? What has surprised you most? It’s a competitive industry…

AO: The Internet has made it so easy for musicians to network and communicate, but at the same time it’s not the same has seeing each other face to face which is what I prefer. I don’t see myself competing with anyone I’m just expressing myself and just like every other form of expression.

WTBD: Can you tell us a little about what project you’re currently working on and when we’re likely to see a release?

AO: I’m working on various musical projects and using my musical talent to help other musicians around me. I play keyboards for a London Pop/Soul singer named Grace Obika. I’m working on a rap album with a duo from Poland who go by the name INV. I’m also working on my own compilation featuring artists both local and abroad. I’m working with DJ Mickey Simms a Drummer/DJ /Producer mainly on the 2 steps/Garage/House/Funky grooves and also helping to produce some artists in the pop scene. My own compilation is scheduled to be released just after summer and the INV project is scheduled to be released in summer .

WTBD: What’s your long term goal? Are you happy working freely as an independent producer or are you ideally working towards getting signed?

AO: My main aim is to get well established, get more recognition for my work, have my own professional recording studio with more gears and instruments. I’m not really bothered about getting signed because I think the music industry tends to put a cap on what you can create and that I think I’d have problems with that because I need my freedom of creativity. I would only sign a record deal if they agree to let me do my thing.

WTBD: If there was one artist you wish you could produce a song for, who would it be?

AO: I’d definitely want to produce something for Mos Def because of the way he views music and his lyrical content, definitely my kind of guy.

[soundcloud url=”http://api.soundcloud.com/tracks/9383599″ params=”show_comments=false&auto_play=false&color=330000″ width=”100%” height=”81″ ]

WTBD: What’s your opinion on current RnB? A lot of RnB artists have moved towards a more dance music sound of late…

AO: I honestly think RnB is dead and the name is just used as a marketing strategy nowadays to fool the masses because what they call RnB now has no elements of RnB in it at all. Sometimes the singing can be  shocking. One artist I really respect and that has kept a lot of musicality and soul is Maxwell.

WTBD: Finally, always a hard one to answer, but what do you think separates you from the millions of other ‘bedroom producers’ who are trying to make their mark?

AO: Well as a musician I have my own views about music and I always try to express that in my style of production. I started off experimenting with different sounds and now I’ve found my own sounds and style of making music which makes me stand out. People can hear my music and know it’s me and see where the influence is from. I tend to see myself as an artist and not just a producer because of various musical skills I posses and I think that gives me an advantage over a lot so called bedroom producers.

For more information on Abiola ‘Musiq Man’ Otusanya, visit his Facebook page facebook.com/abs.musiq or follow on Twitter twitter.com/musiqman_

Abiola Otusanya Graffiti Image

Hoodlouse: Abiola ‘Musiq Man’ Otusanya Interview

19.03.2011

Nigeria, kick off your sandals, grab yourself some of that stuff you call ‘mineral’ and take a few minutes out of your day to listen to your boy abroad, Abiola ‘Musiq Man’ Otusanya. You can’t be late for this one!

Based in Brighton, Nigerian born producer/singer Mr Otusanya is the first U.K based artist to be included in one of our Hoodlouse features. So if you’re based in the U.K and are thinking about sending music this way, the standard has now been set.

Abiola’s versatility and enthusiasm for a variety of genres is what caught our attention first and foremost. You only have to check the tracks within this feature to see that  his work covers area of Hip-Hop, Reggae and RnB but still managing to retain that level of soulfulness. Nothing feels over-produced or forced. The creative freedom in his music is arguably what makes it so listenable.

We’re also proud to support any artist who keeps things fresh by experimenting with new sounds and crossing genres (and nationalities!) in a constructive way. Just check the following track ‘Life‘ to hear exactly what we’re referring to.

[soundcloud url=”http://api.soundcloud.com/tracks/7546073″ params=”show_comments=false&auto_play=false&color=330000″ width=”100%” height=”81″ ]

The last lines of Nigeria’s national anthem read, ‘To build a nation where peace and justice shall reign.’ Well, Abiola is bringing the peace, so do him some justice and check the interview below!

INTERVIEW

WTBD: What’s your first musical memory? Who in Nigeria did you grow up listening to?

AO: My first musical memory was me actually seeing a keyboard for the first time and playing about with it. While growing up I listened to Fela Kuti, Billy Ocean, Michael Jackson, Marvin Gaye, Sade, King Sunny Ade, Orlando Owoh and gospel music.

WTBD: Was it during your time in Nigeria that you decided that being involved in music is what you wanted to do? Or did that come later in your life?

AO: Growing up as a kid in Nigeria I was very inspired to do a lot of things. Music was one of them, but I wasn’t too keen on it at that time because I had to study other things as well in school. I was the main keyboardist for my church and I think that helped me a lot developing my skills mentally and physically. I wanted to be an engineer as well, so I juggled between both, but music as always been a big part of me and in 2006 I decided I wanted to spend more time making music because of my love for it.

WTBD: England and Nigeria are worlds apart socially and economically. What was the hardest thing that you had to adapt to when moving to England?

AO: I was fairly young when I moved to England so adapting to things weren’t that hard for me, but I struggled coping with the weather lol!

WTBD: What was the first instrument you learned to play? Did teach yourself or have a mentor or someone you looked up to, to drive you on?

AO: The first instrument I picked up was an African drum, and then I moved to a Drum Kit and then started learning the keyboard with the help of my cousin (Emmanuel Odu) who was a contemporary gospel keyboardist at that time for his church. I later developed my skills on the keyboard with the help of another teacher (Jide Olushina) who was the choir master and an organist of an Anglican church. In 2002 I started learning how to read music scores and play classical music with the help of a choir master and a pianist of a catholic church (Adrian Boynton) and now I’ve picked up more instruments like the bass and the Saxophone (teaching myself. I also sang in the choirs of most of the churches I attended while growing up, which helped to develop my singing.

Abiola Otusanya

WTBD: At what point did you get into producing and start concentrating on that aspect of music?

AO: In 2006 I decided producing music would definitely be what I would enjoy doing because I knew I had the love and passion for it, plus I play instruments, so I researched various music making programmes and taught myself how to use these programs . I started off using Reason but I realised that it was limited due to the fact that you can’t sequence audio files (didn’t allow me to record live instruments) so I later got introduced to Pro-Tools by a very good friend named Wesu Wallace and that’s when it all kicked off. My creative thoughts and process developed drastically and I could make music the way I wanted.

[soundcloud url=”http://api.soundcloud.com/tracks/6469198″ params=”show_comments=false&auto_play=false&color=330000″ width=”100%” height=”81″ ]

WTBD: A lot of producers start out by replicating the work of their favourite producers before going on to develop their own style. Did this happen the same way with you? Whose productions really inspired you?

AO: To be honest I tried not to replicate other peoples work at first but I did listen to the way they produce in terms of sounds and quality of the music because this is a very important aspect of music production, which not so many upcoming producers think about. In my teenage years, I listened to a lot of Hip-Hop/Jazz//Soul/RnB and Gospel. I studied well known producers/composers like Dr Dre, Scott Storch, J Dilla, Babyface, DarkChild, Teddy Riley, D’Angelo, Raphael Saadiq, Amp Fiddler, Kirk Franklin, R.Kelly, Robert Glasper and then later covered some of the artists I like just to show appreciation for their music and to illustrate my own interpretation of their work. I always like to create something unique, since the ideas come from my mind and soul, I treat it with delicacy and they always say there’s nothing new under the sun it’s the way you do it that matters.

WTBD: We can tell you like your samples, what’s your favourite use of a sample in a song?

AO: Yeah sampling is beautiful when done properly, sometimes I think people don’t really understand the art that well because there is a big difference between sampling a song and nicking a loop and just putting drums over it. One of my favourite samples in a song would have to be Erick Sermon’s ‘Just Like Music’ where he used Marvin Gaye’s vocals ‘ooohhh looordy’, that’s genius, but I have loads of favourites.

WTBD: You’ve worked with a variety of singers and rappers from around the world. Who have you been most impressed by so far?

AO: I am quite impressed with all the artists I’ve worked with so far because they all have different concepts and ideas to add to my creations and that’s what I tend to look for in an artist.  There are two tracks I’ve done, which I’ve been very impressed with the vocal clarity and strength. One is ‘Another Late Night’ (Sophie Paul) and the second is ‘We Coming Around’ (Carolyn Mcgoldrick) the latter will be released with the compilation I’m currently working on.Abiola Otusanya Keys

WTBD: What’s the best and worst thing about using the Internet to make connections with other artists? What has surprised you most? It’s a competitive industry…

AO: The Internet has made it so easy for musicians to network and communicate, but at the same time it’s not the same has seeing each other face to face which is what I prefer. I don’t see myself competing with anyone I’m just expressing myself and just like every other form of expression.

WTBD: Can you tell us a little about what project you’re currently working on and when we’re likely to see a release?

AO: I’m working on various musical projects and using my musical talent to help other musicians around me. I play keyboards for a London Pop/Soul singer named Grace Obika. I’m working on a rap album with a duo from Poland who go by the name INV. I’m also working on my own compilation featuring artists both local and abroad. I’m working with DJ Mickey Simms a Drummer/DJ /Producer mainly on the 2 steps/Garage/House/Funky grooves and also helping to produce some artists in the pop scene. My own compilation is scheduled to be released just after summer and the INV project is scheduled to be released in summer .

WTBD: What’s your long term goal? Are you happy working freely as an independent producer or are you ideally working towards getting signed?

AO: My main aim is to get well established, get more recognition for my work, have my own professional recording studio with more gears and instruments. I’m not really bothered about getting signed because I think the music industry tends to put a cap on what you can create and that I think I’d have problems with that because I need my freedom of creativity. I would only sign a record deal if they agree to let me do my thing.

WTBD: If there was one artist you wish you could produce a song for, who would it be?

AO: I’d definitely want to produce something for Mos Def because of the way he views music and his lyrical content, definitely my kind of guy.

[soundcloud url=”http://api.soundcloud.com/tracks/9383599″ params=”show_comments=false&auto_play=false&color=330000″ width=”100%” height=”81″ ]

WTBD: What’s your opinion on current RnB? A lot of RnB artists have moved towards a more dance music sound of late…

AO: I honestly think RnB is dead and the name is just used as a marketing strategy nowadays to fool the masses because what they call RnB now has no elements of RnB in it at all. Sometimes the singing can be  shocking. One artist I really respect and that has kept a lot of musicality and soul is Maxwell.

WTBD: Finally, always a hard one to answer, but what do you think separates you from the millions of other ‘bedroom producers’ who are trying to make their mark?

AO: Well as a musician I have my own views about music and I always try to express that in my style of production. I started off experimenting with different sounds and now I’ve found my own sounds and style of making music which makes me stand out. People can hear my music and know it’s me and see where the influence is from. I tend to see myself as an artist and not just a producer because of various musical skills I posses and I think that gives me an advantage over a lot so called bedroom producers.

For more information on Abiola ‘Musiq Man’ Otusanya, visit his Facebook page facebook.com/abs.musiq or follow on Twitter twitter.com/musiqman_

Lauryn Hill B+

Unsung Heroes in Hip-Hop Pt. 1

04.03.2011

Unsung. Underrated. Whichever way we put it, it unfortunately sounds patronising. Though the people we’re about to feature in this article have no doubt been given the respect and acknowledgement they require from their peers. We just thought we’d take a minute to lend a little light to those who don’t necessarily dominate the column inches but yet consistently pull the stings in the background within this culture that we love. We called this Pt 1, anticipating the influx of further suggestions for Pt 2. Enjoy, and share this post if you want to give something back to others who have given us a lot.

B+ (Photographer/Director)

One of the finest photographers in Hip-Hop is Irish and hails from the aptly named town of Limerick. So how did he end up snapping Hip-Hop’s most elite artists including J Dilla, Q-Tip, Mos Def, Madlib and Eazy E to name but a few?

Well, after graduating from Dublin’s National College of Art and Design in 1989, he left behind the lush green of Europe and stopped in L.A to geek down at the California Institute of Arts in 1990.

After first project “Its Not about a Salary: Rap Race and Resistance in Los Angeles” was published in 1993, he became the go-to guy for album artwork. With his creativity in full flow, he went on to work on music video direction projects for DJ Shadow, Nitro Microphone and Control Machete.

His experience led him to form the production company ‘Mochilla’ with Eric Coleman. Mochilla have since gone on to carve our their niche in producing innovative music films including a personal favourite of ours, Timeless: Suite For Ma Dukes, the orchestrated tribute to J Dilla led by Miguel Atwood Ferguson.

B+ remains in L.A, working on projects through Mochilla as well as being a photo editor for Wax Poetics magazine and DJ’ing from time to time.

He recently directed the documentary ‘Distant Relatives’ which follows the  journey between Nas and Damien Marley.

The only guy in Hip-Hop that you’d want to be shot by.

James Poyser (Producer/Songwriter)

Mr Poyser could probably produce water from stone.James Poyser

As a founding member of the neo-soul collective ‘Soulquarians’, Poyser played a key role in contributing towards classic albums such as ‘Things Fall Apart’, ‘Like Water For Chocolate’, ‘Voodoo’ and ‘Mama’s Gun’ and won a Grammy for best R&B song in 2003 for co-writing  ‘Love of My Life’. Just check the sleeve notes on your favourite albums and count the number of times his name appears, you’ll get the picture.

Until around five minutes ago, we had no idea that he was actually born in Sheffield, U.K. Useless info, but it’s info all the same.

Currently he’s performing with The Roots as part of the house band for Late Night With Jimmy Fallon. They currently passed the 400 show mark in a move which we feel has proved significant for Hip-Hop and it’s development both socially and in business.

Though arguably he’s played his part in the ‘background’ of many Hip-Hop classic shows and albums, we’d advise you all to check out a rare moment in which he took centre stage. The 2009 album ‘James Poyser Presents The Rebel Yell, Love & War’. For whatever reason this flew under the radar (maybe because of the relatively unknown artists that feature) but it’s abstract dose of soulful RnB and switches in tempo/sounds will remind you every bit of some of the Soulquarian’s best work.

In fact, it wouldn’t surprise us if he’s one of the only guys aware of D’Angelo’s current whereabouts.

Trying to do research on this man proves to be very difficult. He rarely seems to give interviews. So if you’re out there Mr James Poyser, please can we get a few words with you?!

A man of few words, yet undoubtedly one of the finest songwriters in Hip-Hop.

Kevin Liles (Record Label Executive)

Kevin LilesIf there were ever an example that Hip-Hop is as much a state of mind as it is a genre if music, Kevin Liles is it.

To cover everything he’s been a part of we’d need to go all out a write a full biography, maybe another time. For now, we’ll try and do it the Liles way by getting to the point, quickly.

Growing up as a kid in Baltimore, one of Lile’s first lessons in business came when his group ‘Numarx’ successfully sued Milli Vanilli’s record label for taking their Grammy award winning song ‘Girl You Know It’s True’.

From 1992, Kevin Liles worked as an unpaid intern for two years at Def Jam before finally getting a paid position as their Mid-Atlantic promotions manager in 1994. The sacrifice more than paid off.

His ability to become a details man, spot trends, whilst managing to relate to the artists saw him contribute to Def Jam’s rapid growth. It could be argued that the structure and organisation he instilled in Def Jam gave inspiration or birth to the fact that Hip-Hop businesses could achieve longevity.

His ongoing commitment led to a promotion in 1996 to Vice President of Promotions before being made the first President of Def Jam in 1998. Under his leadership as president, Def Jam’s revenue doubled to almost $400 million and he guided them into areas of television, movies and video games.

He went on to become the Executive Vice President of the Island Def Jam Music Group from 1999 to 2004 before leaving to join former mentor Lyor Cohen as Executive Vice President of Warner Music Group until September 2009.

Speaking of Def Jam, Liles once said, ‘We want people looking to us as trendsetters. We don’t think of ourselves as a record company–we’re a lifestyle company, the pulse of urban youth’.

Liles has himself become a brand, trendsetter and pulse of urban business.

Hype Williams (Music Video and Film Director)

With the release of Kanye’s short film ‘Runaway’ and most recent music video for ‘All Of The Lights’ we expect Hype William’s profile to rocket.

But he’s been shooting music videos since a time when high definition meant you could pack more footage onto a ropey VHS.

In a career spanning 20 years, Hype has worked with the likes of LL Cool J, Busta Rhymes, TLC, Aaliyah, Jay-Z. Nas, Will Smith… in fact we will just give you a link to his videography > http://bit.ly/Z7h4s …saves us all some time! As you’ll see that videography reads like a who’s who of Hip-Hop.

His career and significance has been synonymous with the rise in popularity of music television. As technology has advanced, boundaries have been smashed, taboos disregarded, Hype Williams has remained one of the most talented music video directors by carving out his own style and staying true to his own vision.

Today, we understand he’s the man who is going to direct the video to Kim Kardashian’s debut single ‘Turn It Up’.

Brave or stupid move? That remains to be seen, all we know is that you better believe the HYPE.

OK, now you’ve seen our Part 1, feel free to share and tell us who you think should feature in Part 2…

 

Rah Flair Detroit Nights

Hoodlouse: Rah Flair Interview

21.02.2011

What is it about Detroit?

If your favourite artist isn’t from there, their favourite artist probably is.

Some of our own inspiration, direction and opportunities have all been assisted in some way or another by the overall contribution that Detroit has made to Hip-Hop.

Consequently, we’re fascinated, intrigued, inquizitive and ultimately supportive of any artists we love from the city that’s given us so much, yet we still only know a fraction about.

[audio:http://whenthebeatdrops.com/wp-content/uploads/2011/02/DETROIT_NIGHTS.mp3|titles=Rah Flair – Detroit Nights]

So naturally, when we heard the equisit work of Detroit rapper and producer, Rah Flair, we had to ask a few questions. After the first few bars of ‘Move‘ (below) we’d been hit by an injection of nostalgia. Rah’s mix of of soulful production alongside a laid back and honest delivery had shades of influence from Slum Village.

Check out what he had to say when we caught up with him for an interview. Sadly, we didn’t get to travel to the D for this one! One day…

INTERVIEW WITH RAH FLAIR


WTBD: Describe yourself to our readers in 140 characters or less…

Rah: I’m a creative introvert that enjoys being a dad, making music and fashion.

WTBD: You started making music at 11 years old. Which artists did you want to grow up to be like, who were you inspired by?

Rah: During those years I grasped on to anything that was good, I listened to a lot of R&B and cleaner rap acts like MC Hammer because my mom use to really monitor my music. At first it was acts like Guy, Jodeci and Heavy D. that inspired me, I really became a fan of hip hop when Nas came out. Illmatic was the first tape that I owned, I used to idolize Nas man. I tried to dress and rap like him from Illmatic up until Nastradamus. Ghostface and AZ were probably my second and third biggest inspirations, those were the cats who I really studied besides Nas.  Tribe Called Quest, De La Soul, Outkast, UGK, Jay-Z, Biggie and Pac got heavy rotation too. Being from the Midwest  I was exposed to a whole lot of different styles of hip hop because radio here in Detroit played everything from E-40 to Biggie so I was able to take a little bit from E-40 and his crew, a little Bone Thugs N Harmony and mix it all up with what I learned from studying  Nas, AZ and Ghostface and come up with my own style.

WTBD: What is it about Detroit? The rest of the world gets to hear of so many great musicians from your hometown. Do artists support each other on the come up or is it fiercely competitive?

Rah: The battle rap side of Detroit artistry is probably the most competitive because of the nature of it, I’ve seen a few battles almost get physical in my time. Other than that it’s support, Detroit’s music scene is so deep we got anything for anybody’s music tastes. We got superstars like Eminem and Kid Rock to hardcore rappers like Insane Clown Posse all from the 313. The next step would be for someone who has attained success in the industry to come back and create and outlet for our city similar to what Miami, Atlanta and Houston have done in the past.

WTBD: So, you graduated from Tennessee State University, Nashville, before going on to study for 9 months at the School of Audio Engineering. Some argue that the academic route can stifle your own creativity. What have you gained most from this period of your life?

Rah: I really paid my dues all through school, I was going to open mics and doing shows so that period did nothing but good for me. I had the chance to network and build relationships with talented people from all over the world who I still talk to today. It’s pretty much not a city that I visit where I can’t do a show or record and that’s all because of me going away. I really got a chance to experience down south rap before it really took off worldwide and was able to record with a lot of great underground artists and producers. I was able to record a lot of music for myself as well during that period of time which really helped developed my style into the music I have presently created. On top of the music I was still going to school and working so I experienced the real world and came out with a Bachelor’s degree, Pro Tools certification and a vast amount of life lessons. I wouldn’t trade that period of time in my life for the world.

WTBD: Since February 2009 you’ve been solely dedicating your time to work on your debut album, ‘Notice The Difference’. What struggles and sacrifices have you had to overcome in this period of your life without a stable pay packet?

Rah: Being laid off from General Motors was a great blessing in disguise because it allowed me to prioritize my life and get everything back in order. I wasn’t recording any music when I was working there and I had thousands of dollars worth of studio equipment just sitting in my basement collecting dust.  Financially my basic needs were still being met, I couldn’t afford to shop or go to the bar like I used to but it really wasn’t a stressful time for me because music was my therapy. I dusted off my equipment, remixed a few older songs and and started creating new ones and that’s how “Notice The Difference” came to pass. During that time I kinda realized the joys of just being at home and learning how to benefit from somewhat bad situations. My son was 18 months at the time and I’ve really been able to enjoy seeing him grow, if I’m not out of town or in the studio I’m doing my daddy day care thing and it’s something that I enjoy.

WTBD: Do you feel like it’s paid off?

Rah: Definitely, I’m in a good space now right now. I’m a much better person, father and musician than I was in 2009 so I feel complete. My music is reaching people and it’s being embraced not just in the states but across continents so it’s a good feeling with only better things in my future.

WTBD: One of the instruments you use is the MPC2000. For you, what is it about the 2000 series that makes it more attractive to use than some of the more recent models?

Rah: The quantization and the analog feel that it gives the drum sounds is the best to me, and besides that so many classic records were made with it makes me a believer in it. I recently sold everything except my ASR-X so I’m looking to purchase either a MPC 3000 or 4000 and see what kind of magic I can make with the ASR.

WTBD: Do you think the sound quality and depth in music will be lost as digital software develops or would you say that to perfect using certain software is as much of a skill as learning a physical instrument?

Rah: I don’t think the sound quality will be lost because most of the vintage companies like Neve, and SSL have created plug-ins to incorporate the vintage sound into the digital formats. Nowadays you have to be able to use software and hardware to keep your sound current and fresh. A lot  of my beats are a mixture of drum machines, keyboards, live instruments and production software.  That’s what the greats do, if you don’t learn how to utilize everything and build up an arsenal you might get left behind. Nowadays you got 18 year old kids getting rich off of producing by clicking a mouse, music and technology go hand and hand now. You have to incorporate the two.

WTBD: What’s next for you? Are you doing a lot of live shows to promote the album?

Rah: Right now I’m doing a lot of PR, reaching out to all the blog sites, internet radio and commercial radio to make people more aware of me as an artist. My music is being received well, I’ve been on tons of blogs, radio stations and mixtapes, I’m working on a mixtape called “The Chronicles” now that will be done within the next month. That joint is going to be crazy, got a lot of dope material on it. I’m actually stepping away from the production on this project and will be strictly in the artist role to get back to the essence of when I first started.  After that is complete I’ll be in the streets promoting and performing.

WTBD: Can you pin down a show that you would say is your best so far?

Rah: My best so far would be Tennessee State’s homecoming concert in November of 2010, I had the chance to open up for Roscoe Dash and Tierra Marie. It was the first time performing one of my new songs that will be on the mixtape and it really made me feel confident about the music I’m  working on to be on this next project.

WTBD: What’s the best advice you’ve ever been given when it comes to making music?

Rah: When I was younger I went through the phase of rapping about stuff I wasn’t doing like smoking weed and killing people, mind you was only 12! My mom found my rap book and read all my raps but she wasn’t really angry as I thought she would be, she told me to keep it real and that’s what I been doing every since and it’s paid off well. It’s only one me and that’s what I want my music to reflect.

WTBD: What album are you most looking forward to in 2011? Do you still find current music inspiring or do you find yourself listening to the same music you were 10 years ago?

Rah: I’m checking for BIG Krit’s next project, other than that nobody. Right now I’m feeling a lot of independent cats like Stalley, Curren$y and Donnis. I have a lot of respect for  Dame Dash and that whole BluRoc movement he got going on in NY right now, it’s good for hip hop since everything is so controlled and forced by the suits. It’s good to see and hear music where the artist is the creative force behind it, that’s the way hip hop should be. It’s like sports, the NBA, NFL , etc. use retired players as coaches and front office staff to help the younger players and develop them into the players they need to be to improve the game. Hip hop needs cats like Busta Rhymes and KRS One in those executive positions to improve the music industry, at the rate music is going now it won’t be any major record labels left anymore.

Connect with Rah Flair at twitter.com/rah_flair

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