So we’re trialling the new look Soundcloud. Part of the deal is that we’d like you to follow us (visit https://soundcloud.com/whenthebeatdrops). The other part of the deal is that each week, not only will the best music submissions get exposure via our blog and social platforms, we will now also be featuring them as part of ...

Firstly, we apologise for not blogging in a while, so to make up for it, we made sure this was something comprehensive. On a daily basis, we get emails at When The Beat Drops from hip-hop artists and labels, introducing themselves, sending through their music and videos and asking us for promotion support. That’s all ...

  Being a promotion and marketing company, we get sent a lot of music on a daily basis. Music from artists based in different cities across the world, with varying styles and from all walks of life. What we’re always looking to hear is authenticity and originality. It doesn’t matter whether you’ve got major label ...

1: The Roots – What They Do The Roots have got a lot of attention this week after a certain video, with a certain president went viral. Rewind 18 years and you’ll see that not much has changed. The Roots never make a bad record, with humour and lightheartedness just some of the elements that ...

3 weeks we’ve been doing this now (thanks to those who have been hitting us up on Twitter and via email with suggestions)! Remember, if you suggest a video that we go on to feature, you’ll get a shout out and a little free exposure here on our site! So join us, play the videos ...

Is blogging really a Hip-Hop thing to do? Well, kinda. Though it’s still an area of online marketing that Hip-Hop as a community has still taken a little time adjusting too. From a journalistic standpoint, the more high profile news resources and magazines such as Hip-Hop DX, XXL, GlobalGrind, Vibe and Source have all adapted ...