This is the latest video off the back of the hi Guys Club420 mixtape. '24's' hits hard but we're also really impressed with the video production and concept from VAR EZ (twitter.com/thisisvarez).
hi Guys are made up of Bronx duo Dex McCallister and Cloud 9, you can catch up with their work so far here: http://soundcloud.com/higuysrock and pretty much any other social channel @higuysrock.
Hands up on this one, this is the first we've heard of TruthCity, but we're glad we've caught sight him when we did.
There's kind of a J.Cole steez about 'Something Waiting' and it seems like Kanye's 'haa!' grunts have kind of weaved there way in here too.
That's not to take away from what it essentially a very solid track though.
HOLD UP. SEO? WTF!...let us explain. Using Search Engine Optimisation techniques, we are able to increase the visibility of your website or profile in Google. Greater exposure means more listeners which might just be the first step to your Maybach (or other dope car of your choosing).
We want you to spend as much time on your beats, rhymes and other grinds as possible. We are the leading agency in hip-hop and we will identify and secure radio play, reviews, features and brand sponsorships. All whilst you kick it behind an MPC or mic.
STOP BUYING FOLLOWERS and start building RELATIONSHIPS. Twitter, Facebook, Youtube... we got it all covered and are experts in building and integrating online communities. We are able to identify, target and professionally deliver your project to relevant fans and consumers. #whatareyouwaitingfor
Number crunching, trend spotting, competitor insight... we do it all to give YOU the edge. Think of it as a hip-hop secret element. Get regular feedback and detailed analysis on all projects to ensure that every time we work with you, we can take things even further than before. We work to grow and continually define new levels of success.
We understand the hip-hop mentality. Our approach to hip-hop promotion is designed to continually contribute something positive to hip-hop culture. We work closely with hip-hop artists and record labels to ensure every project is exclusively tailored to accurately represent exactly who they are.
We strive to deliver beyond expectations, every time. We are constantly working on new, efficient and creative aspects of hip-hop music promotion. We always want to work with like-minded hip-hop artists and organisations who want to contribute something fresh to this culture we love.
We take an uncompromising stance upon our work ethic and development of hip-hop marketing. If we believe in your music or project, and you believe in yourself, there is no stopping our efforts to reach that potential. We work to define boundaries, not reach those that have already been set.